Many SEO companies do not pay as much attention to this aspect of search engine optimization. Image optimizing is an important part of a complete SEO package. The SEO Authority pays meticulous attention to every detail of search optimization down to the smallest detail or most unimportant graphic.

ISO (or image search optimization) is the process of organizing the content of a website to increase relevance to a specific keyword on image search engines. Like search engine optimization, the aim is to achieve a higher organic search engine results and increase ranking on the search engines.

Image search optimization techniques can be viewed as a subset of search engine optimization that focuses on attaining high ranks on image results in a search engine such as Google, Yahoo or MSN. Unlike normal SEO process, there isn't much involved in ISO. Making images accessible to search engines by using alt attributes and an image id can provide descriptive and useful information about said images and increase general traffic to a website.

Many SEO companies also make the mistake of not implementing empty alt attributes to layout graphics. This is important - search engines will view the image as having missing data or incomplete information (or not as complete as it could be) without it.