We're pleased to announce a new facet to our search engine marketing services: link building. Like Search Engine Optimization, Search Engine Marketing and Social Media Marketing, Link Building is just one part of the puzzle when marketing your website online. Now that we are offering this service, we feel that our online marketing solutions are a whole lot more complete.
When optimizing a website (SEO), we are setting it up to be easily found by both search engines and potential visitors alike. SEO is by far the most important aspect of online marketing for a website. However, if the site is relatively new and is competing with much larger, older, and more popular websites, link building can really come in handy to speed up results, build traffic and popularity, and give your website the attention it deserves.
Link building is basically taking the keyword phrases used when optimizing your website and using them to create links around the internet that point to your website. Sort of like, "Web Design company in Dallas, TX" might be a good link for Arora Designs. Once enough of these links are created, Google and other search engines start thinking that your website isn't just any other new website that has to gain popularity, placement, and traffic over the span of months and years. The more links that point back to your website, the better.
It sounds really simple, but there are a few guidelines. You have to know which websites are worth placing a link on. The higher quality and relevant the website, the more likely it is a candidate for placing links that point back to yours. There are a lot of other considerations to take in, like relevancy, page rank, traffic, etc. If done correctly, link building can be a white-hat and extremely efficient way to build popularity for your website. If not done correctly, link building campaigns can get your website blacklisted by Google and other search engines.
We've seen a lot of website owners mistakenly destroy their chances at search engine supremacy by innocently taking part in black-hat SEO and link building tactics. Naturally, we don't like to see that happen.
In the coming weeks and months we will be redesigning the Arora website and adding link building to our list of documented services. If you're interested in learning more, check out our creative director's blog, the "Do It Yourself SEO Blog". For everything he's written specifically about this subject, check out his blog posts about link building.
Thanks for reading, and as always let us know if you have any questions!
Wed, January 5, 2011
by Arora Designs filed under