This is the second part of our SEO Effectiveness article dealing with relevancy, importance and connections.
SEO "importance" is one of the top three concepts to remember when dealing with search engine optimization on any given website. It is intrinsically tied in with the other two concepts, "relevancy" and "connections". Both of these concepts deal with and add to your website's importance on the web.
In the eyes of search engines, a lot of ranking is decided along the lines of how important your website is viewed. How relevant is the information on your website, and how many connections, or other sites linking into it does it have? How trustworthy is your website? Does it attempt to pull the wool over the eyes of the search engines and/or potential viewers, or does it actually provide quality, usable content?
Make search engines work for you. It is difficult to fool people and search engines these days - so why try? It is easier to simply provide content that is easily understood and is useful to all that peruse your website. If your content is relevant, helpful and informative enough (even if you are simply selling a product), the links, connections and importance of your website will inevitably start reflecting the quality of your website.
On the other hand, to paraphrase a famous quote, "Search engines help those who help themselves." Be prepared to reach out to other businesses, websites and directories online in order to make your website as accessible and findable as possible. The more relevant the connections and approachable your website is will dictate just how important search engines view your website.
In the next couple of days, we'll post the third and final part of this article, about the important concept of SEO "connections". Before you go out and start contacting link-building and link-sharing websites in order to make your website appear more important, make sure you read the last article coming in the next few days. The level of importance your connections have is just as important as your own.
Arora Designs is a Dallas SEO Company. If you have any questions or comments regarding this or any other article, please don't hesitate to comment or send us a message. Thanks for reading!
Posted on Mon, March 22, 2010
by Arora Designs filed under