In the first of our three part SEO article, we'll discuss the importance of search engine optimization relevancy. It's definitely one of the top three most important concepts to keep in mind when implementing SEO on your website.
Relevancy is pretty straight-forward. Is your content relevant? Is your meta data, page titles, subtitles, and all other content relevant to each other? Are they relevant to the user who just found you in Google or Yahoo? When it comes to search engines, content is king. Make sure your website has straight-forward, rich and relevant content. It is wise to partition your site into as many pages as needed in order to keep your content separated and relevant for one "umbrella" subject per page.
Here's an example. You have one page titled "bankruptcy". If you have the funds to create a large site, you could even split different types of bankruptcy pages. For this example, we'll just have one page. Your content would be all about bankruptcy. It would be informative and full of usable, relevant keywords that points people looking for bankruptcy information to that specific page. Your meta data (title, description, keywords) in the head portion of your page's HTML would match the content on the page. The title would be geared towards it, the subtitles would be geared towards it, and the content would be geared towards it.
You can even go out of your way to point out the relevancy to both users and search engines alike. Using header tags for your titles and subtitles is important (H1, H2, etc). After that, you might even bold some of the keywords and phrases in your content. Make sure to only emphasize words that you have in your meta data and/or are extremely relevant to the user and the page's subject matter. This lets Google and other search engines know not only exactly what is on the page, but also what is important on that page.
Through relevance and emphasizing that relevance, you can target your page in a way that gives easy access to users and search engines alike. These days, search engines try as hard as they can to be as close to the real thing as possible. And by real thing, I mean a human that has just brought up the website. How useful is your content? How informative? How easy is it to navigate? Is it a simple concept to understand what this page is all about with just a quick glance or two? Keep those things in mind for each and every page you develop content for, and the SEO on the entire website as a whole will get more and more potent.
So, the trick to keep in mind is this: don't think about tricking or fooling the search engines with keywords or meta data or bold text alone. Make rich, relevant and useful content, and the search engines (as well as people) will respond very well to it. People first. Google and Yahoo don't scan your page to make sure it's friendly to their search engines as much as they care that your content is relevant to the potential user.
Honest and rich content relevancy is the foundation of white-hat SEO techniques. Have a question or comment about SEO relevancy? Let us know! Arora Designs is a Dallas, TX website design and SEO services company dedicated to your success online; we're writing these articles are for public use and understanding - after all, we all want a more useful, relevant online experience.
Posted on Fri, March 19, 2010
by Arora Designs filed under