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22 comments (Add your own)

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6. Romina wrote:
This question comes up all the time in SEO cielrcs. I subscribe to the following practice:If your new content (a blog in this case) fits in with the overall theme of the site, use a sub-folder.If your new content is about a different theme than the main site, but still falls under the main brand, use a sub-domain.If your new content is about a different theme, and doesn't fall under the main brand, then use a different domain.For historical reasons, I'll add the fact that there used to be an advantage to hosting content on different sub-domains, because you could actually have several sub-domains show up in the search results pages in addition to your main domain. This was a popular tactic to dominate results for a specific brand. However, doing so require the sub-domains to have substantial content and links of their own, and recently Google has given up to four sub-folder listings to branded terms. So there's very little benefit to using a sub-domain in favor of the sub-folder for multiple listings. One other thing to keep in mind is branding. If you're using the address in printed content, sub-folders aren't very easy to remember. You'll usually want to use a sub-domain or vanity domain that is short and easy to remember. Sub-domains have the advantage of retaining associating with a the strong brand, while vanity URL's are great for short term marketing campaigns. Either way, you can redirect both of these to a sub-folder if it fits in the above criteria. -15Was this answer helpful?

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